Spec work · Prepared for La Royale Group

A designer’s eye,
now at AI speed.

Ten years shaping work for premium brands and luxury events worldwide — now working AI-first. So you get both: the taste to know which of a hundred generations is the one, and the craft to ship the full weekly calendar — design, graphics, motion and short-form video, in a single brand voice. Below is a sample batch, built from your own market outlook, in your own visual language.

How I work

The content factory
01

Direct

Every asset starts with an idea, not a prompt — concept, references, art direction, the story it should tell.

02

Generate

Raw image, b-roll and motion at volume across a broad, current AI toolkit — whatever the shot needs.

03

Curate with taste

The real differentiator: from dozens of outputs, find the one that’s genuinely good — then push it further.

04

Design & finish

Typography, colour, composition, the brand kit — the craft that separates a designer from a prompter.

05

Ship & iterate

Templatised, scheduled and tracked — 15–25 assets a week, every batch informing the next.

Carousel — Editorial

Repurposed from your Market Outlook

Your article “The Experience Economy Is Not Slowing Down”, rebuilt as a 7-slide LinkedIn / Instagram carousel (4:5). A typographic system — narrative, data and your CEO’s closing line.

La Royale editorial carousel slide 1La Royale editorial carousel slide 2La Royale editorial carousel slide 3La Royale editorial carousel slide 4La Royale editorial carousel slide 5La Royale editorial carousel slide 6La Royale editorial carousel slide 7
Scroll to swipe →

Carousel — Visual

Same story, cinematic register

The same market outlook in a second register — full-bleed imagery in the brand’s black-and-gold film language, drawn from the reel’s own frames so the campaign reads as one.

La Royale visual carousel slide 1La Royale visual carousel slide 2La Royale visual carousel slide 3La Royale visual carousel slide 4La Royale visual carousel slide 5La Royale visual carousel slide 6La Royale visual carousel slide 7
Scroll to swipe →

Selected work — Statics

Same system, every post type

Single posts across the system — statement, data and leadership quote — in both a clean typographic cut and full-bleed cinematic frames, proving the brand holds together on any format.

La Royale static post 1La Royale static post 2La Royale static post 3La Royale static post 4La Royale static post 5La Royale static post 6

Selected work — Reel

30 seconds · 9:16

AI-generated b-roll, assembled in CapCut, finished with brand graphics, an animated logo card and captions — one cohesive black-and-gold film.

What I cover

Against your tool stack
Graphic design & brand kitPhotoshop, Illustrator, Figma, Canva
AI imageMidjourney, Firefly, Nano Banana, Recraft, Seedream, Higgsfield
AI videoKling, Higgsfield, Runway, Veo
AI-native workflowClaude Design, Claude Code
Short-form editingCapCut — cut, captions, resizes
Carousels & staticsEditorial & cinematic, templated
Voice & audioElevenLabs, Epidemic Sound (licensed)
RepurposingDescript, Opus Clip, auto-captions
Publish & iterateMetricool, Later, Buffer, Meta Business Suite
Plan & reviewNotion / Airtable calendar, Frame.io, Drive

Give me your brand kit and a product. I’ll return the batch.

Get in touchvasilyeva.box@gmail.com